Published: March 18, 2016

    World Water Day – March 22nd, 2016

    Water is by far the world’s most precious resource. Here at Pelican Water we make it our mission to supply cleaner, safer filtered water at affordable prices to as many families as possible. It’s no secret that as the nations of the world continue to develop, the treatment and protection of water across the globe continues to worsen. Pollution, contamination, and crumbling infrastructure threaten the ongoing availability of clean water to our global community.

    Since adopting a formal proposal in 1993, The United Nations Conference has adopted World Water Day as an international holiday to be celebrated each year on March 22. The UN organizes worldwide events and programming to mobilize sustainability efforts and promote water conservation education in countless countries. The focus on fresh water supply and the necessity of proper resource management informs the world of the current water crisis while also detailing concrete regulations that can be adopted today. These actions implemented during the week of World Water Day reduce international water shortages and allow local communities to learn how to sanitize and care for their own water supplies.

    Since its inception, World Water Day has had a theme every year that focuses on one particular aspect of fresh water conservation and its impact on our daily lives. In 2014, the theme was “Water and Energy.” The UN highlighted the interconnected nature of water and energy development to illustrate how a water and energy-efficient “Green Industry” can be a reality. In 2015 the UN chose “Water and Sustainable Development” to raise awareness of how all sustainability measures for energy, food, industry, and hygiene lead back to water.

    The theme for World Water Day 2016 is “Water and Jobs.” Though the UN has yet to announce exactly how this theme will be implemented, it’s sure to explore the ways in which our economies and our business sector is intrinsically linked to water sustainability and conservation.

    These themes inform the events and activities of the week and are the subject of educational panel discussions at the UN and anywhere World Water Day is celebrated. The UN hopes every country will eventually understand the importance of setting aside a day to recognize water sustainability.

    As stated on the UN’s World Water Day event page, “water is at the core of sustainable development. Water resources, and the range of services they provide, underpin poverty reduction, economic growth, and environmental sustainability … Water contributes to improvements in social well-being and inclusive growth, affecting the livelihoods of billions.”

    In 2015, high levels of lead in Flint, MI’s city drinking water prompted a state of emergency, sparking a national water quality crisis. Incidents like those in Flint are unfortunate examples of the need for investment in infrastructure repairs and leave homeowners with no choice but to take care of water in their home. In 2016 a crippling drought in California continues to demonstrate the frightening effects of a developed infrastructure without proper water sustainability measures and systems. Now more than ever the importance of World Water Day is crystal clear. If we all want uninterrupted access to clean, fresh drinking water for 10, 20, 50 more years, the time to act and implement drastic changes is now.

    There are several ways you can observe World Water Day on March 22 and contribute to meaningful causes. Consider making lifestyle changes that preserve water like cutting back your water usage at home or switching your grass yard to turf or rock landscaping. You can also donate to organizations like Water.org, who find partners and sponsor programs to assist developing countries in securing consistent supplies of clean water. No matter what you do, take a moment to appreciate the refreshing glass of filtered water you’re drinking, and make an effort to secure a future in which clean water doesn’t become the exception. To raise awareness of World Water Day, Pelican Water will be running a contest for a chance to win a countertop drinking filter and t-shirt water bottles! Check out our Facebook page for more details.